Content marketing has become critical to the growth and success of today’s entrepreneurial endeavors. And the cold, hard truth is…your target audience is probably watching cat videos. OH! Did you see the one about the cat stealing the pizza? SO funny!
Cat videos are dominating the internet with a proven track record of views, shares, and tweets. So what does this mean for you and your business? Well, if you can’t compete with Grumpy Cat’s Google Analytics, maybe you should start taking notes on his indisputably successful content marketing.
5 Content Marketing Tricks from Viral Cat Videos
1. Keep it Brief
The average attention span in 2000 was 12 seconds, but decreased to 8 seconds in 2013. Immediately capturing your audience’s attention and getting your message across succinctly is more crucial than ever. But it’s not impossible. Dramatic Skifcha made an impact in under 5 seconds!
Our old pal Albert Einstein got it right when he said “If you can’t explain it simply, you don’t understand it well enough.” Bottom line folks, you need to be able to sum it up in a sentence.
2. Have a Strong, CLEAR Objective
One of the biggest marketing blunders is having a convoluted message. Following point #1, attention spans are short. If you have made it that far and have an audience’s attention, you now have to keep it. This is why some cat videos CAN keep a captive audience for five minutes – because the audience is already invested and engaged.
In order to do this, keep your objective simple. Take Don’t Pet This Kitty! for example. The title alone makes you want to click on it because you want to know WHY you should not pet this particular kitty. And the cat has a very clear objective throughout this video…to protect his table! Every move he makes supports that objective.
3. Use Universal Humor
You don’t have to be a sports enthusiast or have seen the last episode of Game of Thrones to know why You Shall Not Pass, Dog is funny. We’re ALL in on the joke because everything we need is right there. Because the humor is universal, it is easy to get into and share with others.
Humor can be a great marketing tool – just make sure it is not too obscure or controversial if you don’t have an extremely niche audience.
4. Evoke an Emotional Response
Cat Mom Hugs Baby Kitten uses no words, but emotionally moves us. Not only is it ridiculously cute, it’s also relatable to pretty much anyone who is a mom or has a mom. This would probably explain why it received over 54 million views.
In your own content, ALWAYS evoke an emotional response. Whether that is making an audience recall the time their gas bill was so high they couldn’t afford it, their distaste for the traditional car salesman who sold them a lemon that broke down on the side of the road, or the best summer vacation they ever had. If you don’t present an emotional situation, your company cannot provide your audience with a “solution” to anything.
5. Inspire a Conversation
Social Media Marketing is never going to go away. Which that for the rest of your business life, one of your main concerns will be how many comments and shares your videos, articles, and blogs receive. The success of this will be in your ability to spark a conversation. Check out Cats Epic Funny Compilation ….it received over 1,000 comments on YouTube, simply because people loved giving their opinions of the best parts.
We may live in the age of digital media, but marketing has been and will always be about evoking an emotional response from your audience. Without that, no one will be driven to act.
Molly Reynolds is currently the Director of Business Development for LUCID Public Relations. She has over ten years of experience as a Chief Marketing Officer with a strong emphasis in publicity and B2B networking for start-ups. Most recently, her work has been featured on the homepage of AOL, iVillage, Everyday Health and she is currently a blogger for The Huffington Post.